Starting your own wholesale clothing business? Are you knowledgeable enough to handle it? Even a hopeful business person must have the needed experience in running the business alone. Once they handled a retail store in the past and the owner does not know anything from the fundamentals even advanced skills in handling wholesale, their business might totally lead into bankruptcy. Thus, what are the required experiences that an aspirant must have in running the venture of wholesale clothing?· Process of the business- among many things, knowing the business process of wholesale clothing is such a great edge for you to attain the success. As a wholesaler, your task is to supervise the distribution of the products from the supplier or manufacturer down into the retailers, who manages the end market which are the consumers. Unlike those of the retailers that only waits for the customer to visit and come their shop. Wholesaler depends on their contacts to obtain their customers that are usually comprised by retailers as well as with other wholesalers.· Planning- planning about the site, storage as well as clients is one of the aspects that you must take into consideration if you want to be on the business of wholesale clothing. Though location is not as needed as an owner’s capital, choosing the best location is still essential most especially for those aspirants who are only starting out their venture. However, to save up the fuel, main location for the business is between manufacturers and their retailers. Finding a place near the manufacturer could save a lot of time as well as fund for shipping. This thing also works well with consumers that could also benefit from a nearby wholesaler. Also, storage is another thing; it could range from specialized containers into a house’s basement and mainly relies on the type of good they would like to put up on store. Clients are usually the biggest problem that most starters of the business usually face. However, where will you get one? Actually, business conventions are prime locations to get your clients. Though getting into business convention might get costly, the exposure of your business is still quite beneficial.Get down and plan well for your business. This is a great way to make your life as well as living as lucrative as what you desire. Wholesale clothing may be the business that could bring you to life you imagine.Starting your own wholesale clothing business? Are you knowledgeable enough to handle it? Even a hopeful business person must have the needed experience in running the business alone. Once they handled a retail store in the past and the owner does not know anything from the fundamentals even advanced skills in handling wholesale, their business might totally lead into bankruptcy. Thus, what are the required experiences that an aspirant must have in running the venture of wholesale clothing?· Process of the business- among many things, knowing the business process of wholesale clothing is such a great edge for you to attain the success. As a wholesaler, your task is to supervise the distribution of the products from the supplier or manufacturer down into the retailers, who manages the end market which are the consumers. Unlike those of the retailers that only waits for the customer to visit and come their shop. Wholesaler depends on their contacts to obtain their customers that are usually comprised by retailers as well as with other wholesalers.· Planning- planning about the site, storage as well as clients is one of the aspects that you must take into consideration if you want to be on the business of wholesale clothing. Though location is not as needed as an owner’s capital, choosing the best location is still essential most especially for those aspirants who are only starting out their venture. However, to save up the fuel, main location for the business is between manufacturers and their retailers. Finding a place near the manufacturer could save a lot of time as well as fund for shipping. This thing also works well with consumers that could also benefit from a nearby wholesaler. Also, storage is another thing; it could range from specialized containers into a house’s basement and mainly relies on the type of good they would like to put up on store. Clients are usually the biggest problem that most starters of the business usually face. However, where will you get one? Actually, business conventions are prime locations to get your clients. Though getting into business convention might get costly, the exposure of your business is still quite beneficial.Get down and plan well for your business. This is a great way to make your life as well as living as lucrative as what you desire. Wholesale clothing may be the business that could bring you to life you imagine.
4 Digital Marketing Strategies for Small Businesses
Why Digital Marketing?
Nowadays lack of online presence can kill the business growth and hammered your business badly. With the increasing number of internet users and the number of online searches for services, online presence becomes the need of every business. But all businesses, especially small ones can not afford to hire an agency for online marketing services. So, here we will discuss 4 budget-friendly digital marketing strategies that can be implemented on your own.
Digital Marketing tips for small business
First, identify
What is the demographic base of your customer?
Which online platform uses search for products similar to your products?
What do your competitors offer to users?
What is your budget for online advertisement?
Answers of these questions help you to build and implement digital marketing strategies more effectively.
Digital Marketing Strategies for Small Businesses
Google My Business
Google My Business is one of the powerful digital marketing tools for small and local businesses. Ranking in Google My Business listing improves your business online visibility and sale. If you are running a business that targets the local people then Google My Business is the first tool of your list to make an impact on online searches.
For example, if user search for “digital marketing training institute in Mumbai”, Google shown result as,
Google My Business
Google My Business not only helps users with businesses related to the search query but also guides them with maps to reach at particular locations and provide contact information for the businesses.
GMB is the best way to gain online visibility and credibility for the business in a short period of time. If you are running a local business then It should be top in your list.
How to optimize GNB profile and rank your business
Fill up all details of your business.
Include Keywords in business title and description.
Update your business opening hours accurately.
Update your business location correctly.
Add photos as much as you can.
Manage and respond to customer reviews.
Let users contact or message you.
Add a local post regularly.
Add product catalogue for the users.
Remember, your business listing ranking will be improved when you get the good reviews and update the post regularly. Google My Business listing is absolutely free of cost service from Google.
Facebook Marketing
Facebook advertising is also a great option to reach more people and improve your business social presence. Facebook marketing can be done in two ways, either organically or paid advertising.
What is Organic posting:
Facebook organic posting means creating user interested content regularly and posting it on your Facebook business page in order to gain more followers and likes to your business page. Though organic posting takes more time to get the result, consistency and patience are important to get good and long term results for your business. You can also add offers on your business page inorder to get more visibility and user engagement.
Paid Advertisement:
Facebook paid marketing
Facebook paid advertising is widely used by many small and medium businesses to get the result instantly. With Paid advertising you can select which area and interest of people want to display your ad. Based on your ad objectives the cost will vary for advertisement. For lead generation campaigns cost be higher compared to the awareness and reach campaign.
Facebook paid advertising is marked as a “Sponsored” post when showing for the targeted audience. You need to create the Facebook ad account in order to start with Facebook paid advertisement.
Facebook paid advertising helps businesses to reach more users in a short time, with targeting to specific location, gender and age groups but it is bit costly service for local small businesses.
Google AdWords
There are thousands of search queries made on Google every second. No other advertising option has the potential to get the quick and good result for your business than the Google Adwords.
Google Adwords is like the Good father of all online marketing strategies. For a long time it’s competitive, it’s expensive yet to be an effective online marketing strategy. Adwords goal is to deliver the relevant search results for the queries and it will be less expensive when you set it up and optimize properly. Adding negative keywords and a detailed audience can help you to get a good click through rate.
The question is, how does it work?
Adwords display your ad for the query searched related to your product or keyword you mention. These results are shown at the top of search engines and at the bottom as well. When a user clicks on your ad then the amount will be debited from your ad spent whether the user goes with your service or not. That’s why right targeting and optimization of campaigns is important.
How to Set up a result driven AdWords campaign?
Map your campaign strategy.
Targeting the right keywords.
Targeting the right audience.
Check competition of keywords.
Competitors analysis to build result driven ad copy.
Optimize your campaign for the best time of search.
Search Engine Optimization
Search engine optimization is a long process and it takes time but once you rank for the particular keywords then the result will be given for a long time. Search engine optimization is not instant result and it needs knowledge of search engine and Google algorithms, how it works? That’s the reason businesses go with consultants to search engine optimization strategy.
SEO
SEO means ranking for the search query on top of the search engine results. When users search for any queries, they hardly check the first page of the search result. So it is important to rank on at least the first page for the relevant queries. Ranking is dependent on the search volume and competition of keywords. Large search volume and high competition keywords are difficult to rank and it takes more time.
Takeaway
These are the commonly used digital marketing strategies to improve the online visibility of the business. Based on your business type, the user can go with the strategy which is best for his business and give them a good result. For small and local businesses Google My Business and Organic posting on social media is the best strategy to go with.
Business Capital Solutions In Canada: Accessing Proper Cash Flow & Commercial Financing
Business capital requirements in Canada often boil down to some basic truths the business owner/financial mgr/entrepreneur needs to address when it comes to financing for businesses.
One of those truths? Knowing the true state of their financial condition and what financing they do and don’t qualify for when it comes to meeting commercial lending requirements in Canadian business.
Business Loans In Canada
Whether you are smaller or start-up firm looking for information on how to get a business loan or a larger established firm looking for growth financing or acquisition opportunities we’re highlighting 3 mistakes that commercial loan seekers like your company need to avoid making when addressing, sourcing and negotiating your cash flow / working capital and commercial financing needs.
1. Understand the true condition of your company finances – These are almost always successful addressed when you spend time on your financials and understand how your financial statements reflect your access to commercial loans & business credit in general
2. Ensure you have a plan in place for sales growth and financial needs as it relates to commercial financing
3. Understand that actual hard facts about cash flow which is, of course, the lifeblood of your company
Can you honestly answer or feel positive about all those 3 points. If so, pass Go and collect $ 100.00!
A good way to address your company’s finance plans is to ensure you understand growth finance solutions, as well as how to manage in a downturn – i.e. not growing, losing money, etc; It’s never fun to fund yourself in an economic or industry downturn such as the COVID pandemic of 2020!
When we talk to clients of new or established businesses it seems they are almost always talking about sales, so the ability to understand and focus on the differences in their profits and cash fluctuations is key.
How do cash flow and sales plans and projections affect the type of financing you require? For one thing sales growth usually starts out by consuming your cash, not generating it. A poor finance plan will drag your business down and addressing financing simply gets tougher and tougher.
Three basics always emerge when it comes to your search for the right business capital and financing.
1. The amount of financing you need
2. The type of financing (debt/cash flow/asset monetization) The business loan interest rate will be dramatically affected by whether you choose traditional or alternative financing solutions. Private business loans in Canada come from non regulated commercial finance companies most often known as ‘ alternative lenders ‘. These lenders are typically highly specialized in one ‘ niche ‘ of business financing and may be Canadian firms or branches of U.S. banks and non-bank lenders
3. How the financing is structured to be manageable with your day to day operations
What Finance Company In Canada Can Meet Your Borrowing Needs & Why Is Capital Important In Business
Let’s identify and break down key financings your firm should know about and understand if they are applicable and achievable to your business. They include:
A/R Financing / Factoring / Confidential Receivable Finance
Inventory finance / floor planning / retail inventory
Working Capital term loans
Unsecured cash flow loans
Merchant working capital loans/advances – these loans are geared toward short term cash needs and are typically one year in duration. Loan amounts are typically 15-20% of your annual sales revenues.
Royalty finance
Asset based non bank business lines of credit
Tax credit financing (SR&ED bridge loans)
Equipment Leasing / Sale leasebacks – Equipment financing in Canada is used by almost 80% of all companies looking to acquire new, and used, assets.
Govt Guaranteed Small Business Loan program – Government Loans in Canada are sometimes referred to as ‘ SBL’, aka Note: BDC Finance solutions are available from this Canadian non-bricks and morter crown corporation. A small business loan via the government-guaranteed loan program comes with true flexibility around term loan duration, market rates, no pre payment penalties, and of course the low personal guarantee that is required by borrowers. These two ‘ government ‘ loan solutions are often perfect for financing a new business.
If you’re focused on not making mistakes in your business finance needs and want to capitalize on the solutions your competitors are probably already using seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist you with your cash flow and commercial financing needs.
Stan has had a successful career with some of the world’s largest and most successful corporations.
His employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) In 2004 Stan founded 7 PARK AVENUE FINANCIAL – He is an expert in Canadian Business Financing.