« Older Entries

4‌ ‌Digital‌ ‌Marketing‌ ‌Strategies‌ ‌for‌ ‌Small‌ ‌Businesses‌ ‌

Why Digital Marketing?
Nowadays lack of online presence can kill the business growth and hammered your business badly. With the increasing number of internet users and the number of online searches for services, online presence becomes the need of every business. But all businesses, especially small ones can not afford to hire an agency for online marketing services. So, here we will discuss 4 budget-friendly digital marketing strategies that can be implemented on your own.

Digital Marketing tips for small business
First, identify

What is the demographic base of your customer?
Which online platform uses search for products similar to your products?
What do your competitors offer to users?
What is your budget for online advertisement?
Answers of these questions help you to build and implement digital marketing strategies more effectively.

Digital Marketing Strategies for Small Businesses
Google My Business
Google My Business is one of the powerful digital marketing tools for small and local businesses. Ranking in Google My Business listing improves your business online visibility and sale. If you are running a business that targets the local people then Google My Business is the first tool of your list to make an impact on online searches.

For example, if user search for “digital marketing training institute in Mumbai”, Google shown result as,

Google My Business
Google My Business not only helps users with businesses related to the search query but also guides them with maps to reach at particular locations and provide contact information for the businesses.

GMB is the best way to gain online visibility and credibility for the business in a short period of time. If you are running a local business then It should be top in your list.

How to optimize GNB profile and rank your business
Fill up all details of your business.
Include Keywords in business title and description.
Update your business opening hours accurately.
Update your business location correctly.
Add photos as much as you can.
Manage and respond to customer reviews.
Let users contact or message you.
Add a local post regularly.
Add product catalogue for the users.
Remember, your business listing ranking will be improved when you get the good reviews and update the post regularly. Google My Business listing is absolutely free of cost service from Google.

Facebook Marketing
Facebook advertising is also a great option to reach more people and improve your business social presence. Facebook marketing can be done in two ways, either organically or paid advertising.

What is Organic posting:
Facebook organic posting means creating user interested content regularly and posting it on your Facebook business page in order to gain more followers and likes to your business page. Though organic posting takes more time to get the result, consistency and patience are important to get good and long term results for your business. You can also add offers on your business page inorder to get more visibility and user engagement.

Paid Advertisement:
Facebook paid marketing
Facebook paid advertising is widely used by many small and medium businesses to get the result instantly. With Paid advertising you can select which area and interest of people want to display your ad. Based on your ad objectives the cost will vary for advertisement. For lead generation campaigns cost be higher compared to the awareness and reach campaign.

Facebook paid advertising is marked as a “Sponsored” post when showing for the targeted audience. You need to create the Facebook ad account in order to start with Facebook paid advertisement.

Facebook paid advertising helps businesses to reach more users in a short time, with targeting to specific location, gender and age groups but it is bit costly service for local small businesses.

Google AdWords
There are thousands of search queries made on Google every second. No other advertising option has the potential to get the quick and good result for your business than the Google Adwords.

Google Adwords is like the Good father of all online marketing strategies. For a long time it’s competitive, it’s expensive yet to be an effective online marketing strategy. Adwords goal is to deliver the relevant search results for the queries and it will be less expensive when you set it up and optimize properly. Adding negative keywords and a detailed audience can help you to get a good click through rate.

The question is, how does it work?

Adwords display your ad for the query searched related to your product or keyword you mention. These results are shown at the top of search engines and at the bottom as well. When a user clicks on your ad then the amount will be debited from your ad spent whether the user goes with your service or not. That’s why right targeting and optimization of campaigns is important.

How to Set up a result driven AdWords campaign?
Map your campaign strategy.
Targeting the right keywords.
Targeting the right audience.
Check competition of keywords.
Competitors analysis to build result driven ad copy.
Optimize your campaign for the best time of search.
Search Engine Optimization
Search engine optimization is a long process and it takes time but once you rank for the particular keywords then the result will be given for a long time. Search engine optimization is not instant result and it needs knowledge of search engine and Google algorithms, how it works? That’s the reason businesses go with consultants to search engine optimization strategy.

SEO
SEO means ranking for the search query on top of the search engine results. When users search for any queries, they hardly check the first page of the search result. So it is important to rank on at least the first page for the relevant queries. Ranking is dependent on the search volume and competition of keywords. Large search volume and high competition keywords are difficult to rank and it takes more time.

Takeaway
These are the commonly used digital marketing strategies to improve the online visibility of the business. Based on your business type, the user can go with the strategy which is best for his business and give them a good result. For small and local businesses Google My Business and Organic posting on social media is the best strategy to go with.

5 Easy Steps to Advance in Site Promotion

When you want to promote your site, you can do it in different ways. To advance in site promotion, you have to take up the advanced ways and techniques and follow them to the result. Certain steps will help in promoting your site in an easy way.Submit to search engines – You are ready with your site, everything you have done to make it a completely structured site, and then go for the first step. Submit your site to the search engines. Search engine submission is an effective way for site promotion. It will perform better site promotion for your site than most other ways.Advertise – Advertise about your site. Advertising is another necessary step for website promotion. Advertising has been used for promotion as it can easily get the attention and the interest needed from the prospective customers. You can advertise online for people who uses internet and can advertise offline for the people who do not use internet much.Publish press releases – Press releases are meant for promotion and publicity. Write good press releases about your site and send them to different agencies and publications for publishing. Press releases can contact a huge traffic at one time and it is good for making people aware of your site.Send sales letters -Sales letters can also perform the needed promotion for you. Make a good sales letter, and send it to people who may be your prospective customers. Site promotion is easy with sales letters.Blogging- Blogging is an advanced method and step for site promotion. Blogging can get you extra traffic and promotion. It can make your site popular to its users.

10 Facts About Office Business Centers

In today’s economy, office business centers (OBCs) represent a viable alternative to commercial space for established organizations, professionals and entrepreneurs. Here are 10 facts you should consider in evaluating their relevance for your business.1. OBCs help you to focus on your core competency.
In competitive industries, time becomes a valuable commodity, especially for high-level executives. By using an office business center instead of commercial space, you can focus on critical business matters instead of office maintenance and infrastructure.2. By pooling resources, OBC clients can afford cutting-edge technology and services.
OBCs offer a myriad of high-end telecommunications and Internet options too expensive for most small businesses. For example, high bandwidth capacity, fiber optics, VoIP technology, high-speed printers and scanners are readily available. Videoconferencing, also available at most OBCs, can save a fortune in travel expenses.3. OBC clients include nearly every type of business.
Our clients include international organizations and entrepreneurs, as well as professionals such as accountants, lawyers, doctors and financial consultants.4. OBCs provide flexible working arrangements.
OBCs are perfect for flextime, a concept designed to escape the straitjacket of the standard 9-5 work week. OBCs offer virtual support and office space whenever you need it under a wide variety of terms. For international organizations, this includes support staff at nearly any hour.5. OBCs may be used for temporary staff or during office renovations.
Sometimes, your headquarters needs to be refurbished, and the displacement can affect your company’s productivity. OBCs provide office space for any length of time without the commitment of a lease.6. OBCs offer seamless integration with your company headquarters.
At an OBC, you can keep your email domain or main phone number (with new extensions). Through special technology, connection to your clients will be seamless, and customers will be unable to distinguish your OBC office from your main headquarters. OBCs can even incorporate your company’s I.T. security devices to protect your data.7. OBCs help you to learn from your neighbor.
Clients of OBCs can network with other occupants. Best business practices can be improved through this interaction giving clients a substantial advantage over the competition.8. OBCs can be customized for nearly any need.
OBCs let you customize your office instead of trying to fit into a cubic box with a desk and a phone. You can decide how much space to use and change that according to circumstances. You can decide what support structure you need and change that, too.9. OBCs provide office in elegant locations with multiple meeting venues.
OBCs offer a multitude of meeting venues including conference rooms of varying sizes, seminar rooms and auditoriums. Videoconferencing enables virtual meetings, saving both time and money. OBCs are typically located in upscale buildings with attractive grounds and amenities.10. OBCs are particularly valuable when the economy is volatile.
Though a valuable resource at any time, OBCs are particularly in demand during economic recessions or uncertain business environments. The items mentioned above become even more urgent when you are unsure what tomorrow will bring.

Tags: