S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

4‌ ‌Digital‌ ‌Marketing‌ ‌Strategies‌ ‌for‌ ‌Small‌ ‌Businesses‌ ‌

Why Digital Marketing?
Nowadays lack of online presence can kill the business growth and hammered your business badly. With the increasing number of internet users and the number of online searches for services, online presence becomes the need of every business. But all businesses, especially small ones can not afford to hire an agency for online marketing services. So, here we will discuss 4 budget-friendly digital marketing strategies that can be implemented on your own.

Digital Marketing tips for small business
First, identify

What is the demographic base of your customer?
Which online platform uses search for products similar to your products?
What do your competitors offer to users?
What is your budget for online advertisement?
Answers of these questions help you to build and implement digital marketing strategies more effectively.

Digital Marketing Strategies for Small Businesses
Google My Business
Google My Business is one of the powerful digital marketing tools for small and local businesses. Ranking in Google My Business listing improves your business online visibility and sale. If you are running a business that targets the local people then Google My Business is the first tool of your list to make an impact on online searches.

For example, if user search for “digital marketing training institute in Mumbai”, Google shown result as,

Google My Business
Google My Business not only helps users with businesses related to the search query but also guides them with maps to reach at particular locations and provide contact information for the businesses.

GMB is the best way to gain online visibility and credibility for the business in a short period of time. If you are running a local business then It should be top in your list.

How to optimize GNB profile and rank your business
Fill up all details of your business.
Include Keywords in business title and description.
Update your business opening hours accurately.
Update your business location correctly.
Add photos as much as you can.
Manage and respond to customer reviews.
Let users contact or message you.
Add a local post regularly.
Add product catalogue for the users.
Remember, your business listing ranking will be improved when you get the good reviews and update the post regularly. Google My Business listing is absolutely free of cost service from Google.

Facebook Marketing
Facebook advertising is also a great option to reach more people and improve your business social presence. Facebook marketing can be done in two ways, either organically or paid advertising.

What is Organic posting:
Facebook organic posting means creating user interested content regularly and posting it on your Facebook business page in order to gain more followers and likes to your business page. Though organic posting takes more time to get the result, consistency and patience are important to get good and long term results for your business. You can also add offers on your business page inorder to get more visibility and user engagement.

Paid Advertisement:
Facebook paid marketing
Facebook paid advertising is widely used by many small and medium businesses to get the result instantly. With Paid advertising you can select which area and interest of people want to display your ad. Based on your ad objectives the cost will vary for advertisement. For lead generation campaigns cost be higher compared to the awareness and reach campaign.

Facebook paid advertising is marked as a “Sponsored” post when showing for the targeted audience. You need to create the Facebook ad account in order to start with Facebook paid advertisement.

Facebook paid advertising helps businesses to reach more users in a short time, with targeting to specific location, gender and age groups but it is bit costly service for local small businesses.

Google AdWords
There are thousands of search queries made on Google every second. No other advertising option has the potential to get the quick and good result for your business than the Google Adwords.

Google Adwords is like the Good father of all online marketing strategies. For a long time it’s competitive, it’s expensive yet to be an effective online marketing strategy. Adwords goal is to deliver the relevant search results for the queries and it will be less expensive when you set it up and optimize properly. Adding negative keywords and a detailed audience can help you to get a good click through rate.

The question is, how does it work?

Adwords display your ad for the query searched related to your product or keyword you mention. These results are shown at the top of search engines and at the bottom as well. When a user clicks on your ad then the amount will be debited from your ad spent whether the user goes with your service or not. That’s why right targeting and optimization of campaigns is important.

How to Set up a result driven AdWords campaign?
Map your campaign strategy.
Targeting the right keywords.
Targeting the right audience.
Check competition of keywords.
Competitors analysis to build result driven ad copy.
Optimize your campaign for the best time of search.
Search Engine Optimization
Search engine optimization is a long process and it takes time but once you rank for the particular keywords then the result will be given for a long time. Search engine optimization is not instant result and it needs knowledge of search engine and Google algorithms, how it works? That’s the reason businesses go with consultants to search engine optimization strategy.

SEO
SEO means ranking for the search query on top of the search engine results. When users search for any queries, they hardly check the first page of the search result. So it is important to rank on at least the first page for the relevant queries. Ranking is dependent on the search volume and competition of keywords. Large search volume and high competition keywords are difficult to rank and it takes more time.

Takeaway
These are the commonly used digital marketing strategies to improve the online visibility of the business. Based on your business type, the user can go with the strategy which is best for his business and give them a good result. For small and local businesses Google My Business and Organic posting on social media is the best strategy to go with.

Aspects to Consider in Starting Your Own Wholesale Clothing Business

Starting your own wholesale clothing business? Are you knowledgeable enough to handle it? Even a hopeful business person must have the needed experience in running the business alone. Once they handled a retail store in the past and the owner does not know anything from the fundamentals even advanced skills in handling wholesale, their business might totally lead into bankruptcy. Thus, what are the required experiences that an aspirant must have in running the venture of wholesale clothing?·         Process of the business- among many things, knowing the business process of wholesale clothing is such a great edge for you to attain the success. As a wholesaler, your task is to supervise the distribution of the products from the supplier or manufacturer down into the retailers, who manages the end market which are the consumers. Unlike those of the retailers that only waits for the customer to visit and come their shop. Wholesaler depends on their contacts to obtain their customers that are usually comprised by retailers as well as with other wholesalers.·         Planning- planning about the site, storage as well as clients is one of the aspects that you must take into consideration if you want to be on the business of wholesale clothing. Though location is not as needed as an owner’s capital, choosing the best location is still essential most especially for those aspirants who are only starting out their venture. However, to save up the fuel, main location for the business is between manufacturers and their retailers. Finding a place near the manufacturer could save a lot of time as well as fund for shipping. This thing also works well with consumers that could also benefit from a nearby wholesaler. Also, storage is another thing; it could range from specialized containers into a house’s basement and mainly relies on the type of good they would like to put up on store. Clients are usually the biggest problem that most starters of the business usually face. However, where will you get one? Actually, business conventions are prime locations to get your clients. Though getting into business convention might get costly, the exposure of your business is still quite beneficial.Get down and plan well for your business. This is a great way to make your life as well as living as lucrative as what you desire. Wholesale clothing may be the business that could bring you to life you imagine.Starting your own wholesale clothing business? Are you knowledgeable enough to handle it? Even a hopeful business person must have the needed experience in running the business alone. Once they handled a retail store in the past and the owner does not know anything from the fundamentals even advanced skills in handling wholesale, their business might totally lead into bankruptcy. Thus, what are the required experiences that an aspirant must have in running the venture of wholesale clothing?·         Process of the business- among many things, knowing the business process of wholesale clothing is such a great edge for you to attain the success. As a wholesaler, your task is to supervise the distribution of the products from the supplier or manufacturer down into the retailers, who manages the end market which are the consumers. Unlike those of the retailers that only waits for the customer to visit and come their shop. Wholesaler depends on their contacts to obtain their customers that are usually comprised by retailers as well as with other wholesalers.·         Planning- planning about the site, storage as well as clients is one of the aspects that you must take into consideration if you want to be on the business of wholesale clothing. Though location is not as needed as an owner’s capital, choosing the best location is still essential most especially for those aspirants who are only starting out their venture. However, to save up the fuel, main location for the business is between manufacturers and their retailers. Finding a place near the manufacturer could save a lot of time as well as fund for shipping. This thing also works well with consumers that could also benefit from a nearby wholesaler. Also, storage is another thing; it could range from specialized containers into a house’s basement and mainly relies on the type of good they would like to put up on store. Clients are usually the biggest problem that most starters of the business usually face. However, where will you get one? Actually, business conventions are prime locations to get your clients. Though getting into business convention might get costly, the exposure of your business is still quite beneficial.Get down and plan well for your business. This is a great way to make your life as well as living as lucrative as what you desire. Wholesale clothing may be the business that could bring you to life you imagine.