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Why Digital Marketing?
Nowadays lack of online presence can kill the business growth and hammered your business badly. With the increasing number of internet users and the number of online searches for services, online presence becomes the need of every business. But all businesses, especially small ones can not afford to hire an agency for online marketing services. So, here we will discuss 4 budget-friendly digital marketing strategies that can be implemented on your own.

Digital Marketing tips for small business
First, identify

What is the demographic base of your customer?
Which online platform uses search for products similar to your products?
What do your competitors offer to users?
What is your budget for online advertisement?
Answers of these questions help you to build and implement digital marketing strategies more effectively.

Digital Marketing Strategies for Small Businesses
Google My Business
Google My Business is one of the powerful digital marketing tools for small and local businesses. Ranking in Google My Business listing improves your business online visibility and sale. If you are running a business that targets the local people then Google My Business is the first tool of your list to make an impact on online searches.

For example, if user search for “digital marketing training institute in Mumbai”, Google shown result as,

Google My Business
Google My Business not only helps users with businesses related to the search query but also guides them with maps to reach at particular locations and provide contact information for the businesses.

GMB is the best way to gain online visibility and credibility for the business in a short period of time. If you are running a local business then It should be top in your list.

How to optimize GNB profile and rank your business
Fill up all details of your business.
Include Keywords in business title and description.
Update your business opening hours accurately.
Update your business location correctly.
Add photos as much as you can.
Manage and respond to customer reviews.
Let users contact or message you.
Add a local post regularly.
Add product catalogue for the users.
Remember, your business listing ranking will be improved when you get the good reviews and update the post regularly. Google My Business listing is absolutely free of cost service from Google.

Facebook Marketing
Facebook advertising is also a great option to reach more people and improve your business social presence. Facebook marketing can be done in two ways, either organically or paid advertising.

What is Organic posting:
Facebook organic posting means creating user interested content regularly and posting it on your Facebook business page in order to gain more followers and likes to your business page. Though organic posting takes more time to get the result, consistency and patience are important to get good and long term results for your business. You can also add offers on your business page inorder to get more visibility and user engagement.

Paid Advertisement:
Facebook paid marketing
Facebook paid advertising is widely used by many small and medium businesses to get the result instantly. With Paid advertising you can select which area and interest of people want to display your ad. Based on your ad objectives the cost will vary for advertisement. For lead generation campaigns cost be higher compared to the awareness and reach campaign.

Facebook paid advertising is marked as a “Sponsored” post when showing for the targeted audience. You need to create the Facebook ad account in order to start with Facebook paid advertisement.

Facebook paid advertising helps businesses to reach more users in a short time, with targeting to specific location, gender and age groups but it is bit costly service for local small businesses.

Google AdWords
There are thousands of search queries made on Google every second. No other advertising option has the potential to get the quick and good result for your business than the Google Adwords.

Google Adwords is like the Good father of all online marketing strategies. For a long time it’s competitive, it’s expensive yet to be an effective online marketing strategy. Adwords goal is to deliver the relevant search results for the queries and it will be less expensive when you set it up and optimize properly. Adding negative keywords and a detailed audience can help you to get a good click through rate.

The question is, how does it work?

Adwords display your ad for the query searched related to your product or keyword you mention. These results are shown at the top of search engines and at the bottom as well. When a user clicks on your ad then the amount will be debited from your ad spent whether the user goes with your service or not. That’s why right targeting and optimization of campaigns is important.

How to Set up a result driven AdWords campaign?
Map your campaign strategy.
Targeting the right keywords.
Targeting the right audience.
Check competition of keywords.
Competitors analysis to build result driven ad copy.
Optimize your campaign for the best time of search.
Search Engine Optimization
Search engine optimization is a long process and it takes time but once you rank for the particular keywords then the result will be given for a long time. Search engine optimization is not instant result and it needs knowledge of search engine and Google algorithms, how it works? That’s the reason businesses go with consultants to search engine optimization strategy.

SEO
SEO means ranking for the search query on top of the search engine results. When users search for any queries, they hardly check the first page of the search result. So it is important to rank on at least the first page for the relevant queries. Ranking is dependent on the search volume and competition of keywords. Large search volume and high competition keywords are difficult to rank and it takes more time.

Takeaway
These are the commonly used digital marketing strategies to improve the online visibility of the business. Based on your business type, the user can go with the strategy which is best for his business and give them a good result. For small and local businesses Google My Business and Organic posting on social media is the best strategy to go with.

The worst thing about either being unemployed or without work experience, is trying to explain things to a prospective employer.Well I found the answer and its something that will cost you little to invest and will probably make you some money in the meantime. What I’m talking about is starting e-commerce websites which you can do without really any technical experience and relatively little money spent. I wish the Internet was around when I got out of school!Once you have any kind of presentable e-commerce website running, you can cover your butt and make yourself look good when accounting for time when you were unemployed or even never had a job in the first place by stating to your prospective employer that you owned and operated your own e-commerce business and show him the actual site(s). There is no way your prospective employer will be able to know how much you made with your e-commerce business and the chances are he will overestimate your revenue ten fold. It’s actually fun owning an E-Commerce website and you’ll learn things later later on through trial and error that you can apply to future jobs. You can actually develop good writing and business skills as its like operating your own business with hardly any investment!Here’s the easiest step by step method of owning an E-Commerce Store that I know of that I do myself:1. Decide on a specific product you want to sell.2. Come up with several Domain Names, as close as you can to the products name.3. Go to a Domain registration site and see if the domain name is available. I would recommend using a .COM domain and failing that a .Net or .Org. Almost all one word domain names are going to be taken so I would try to use the shortest three word domain name or possibly two if it was available. You may need to put a “Store” or My” with a 2 word combination to get an available domain name. Once you settle on a Domain name you need to register it, which will cost you roughly $8-$12 a year. Again try to get the shortest possible name that emphasizes the product you are selling.4. The easiest way I know to launch an E-Commerce site is through a program called “The Easy Store” of which I am a customer. This program is put out and installed by Zeus software and you basically don’t have to do much at all as they do almost everything. What Zeus does is put out an E-Commerce Website that sells all Amazon products and which Amazon is responsible for everything and you make a 4-6% commission for each sale from Amazon. Thus you are investing nothing on inventory, don’t process the order and aren’t collecting the money. Amazon does all that. Amazon then pays you for each item sold through your site. The Easy Store provides you with free web hosting for a year under one of their plans. Basically, if you sign up with the Easy Store, they will do all the entry work for you and walk you through things and give technical advice. You can contact them by phone if you have any technical matters. The Easy Store is not very expensive- note I do not have any financial interest in the company and I’m recommending it strictly as a customer who receives no benefit for recommending it. You do have to become an Amazon Associate which is free and takes less then a day to register. Listed below are two of my Easy Stores for example.5. Essentially the only thing you need to do is to come up with good Keyword descriptions that will come up high in search engines like Google which will draw a lot of your traffic for potential customers. You will also need to submit your domains to search Engines.6. The most important thing in an E-Commerce Store is that it looks professional. For another $80 or so, The Easy Store will custom design a logo for you. My Easy Stores which you can find below feature their custom logos.7. I would also join Google’s AdSense program which The Easy Store will put on your site for free once you register for AdSense. AdSense pays you a variable amount of money for each Google Ad on your site that gets clicked. Registration for AdSense is free. Do not click any ads yourself and do not have friends and family click, because if Google finds out, you will be banned from AdSense.8. Another way to get traffic to your website, is to write blogs and have them published online by different sites as well as your own.Keep in mind you won’t get rich quick and the rarer a product is, in all likely hood you’ll get more customers because there are many E-Commerce sites selling the same niche product. I can’t think of a better and cheaper method for gaining work experience for a future employer and making money at the same time.
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The history of Jazz is deep, varied and its influence has seeped into many genres from hip hop to pop and even rock music. This genre of music can be sometimes misunderstood as ‘too complex and enjoyed by music snobs’ or ‘background music at a bar’, however, it has likely had an effect on some of your favorite artists! Let’s take a closer look at its early origins, characteristics and find out how jazz influenced modern pop music.

Jazz origins

New Orleans is hailed as the birthplace of jazz music, originating in the second half of the 19th century. It was a melting pot of different cultures, all mixed together, sharing and playing their music. Born not long after the abolishment of slavery, jazz signified emancipation, freedom of expression, and experimentation. It is a unique blend of rhythms originating in West African music and the variety of instruments and harmonic chords used in European music. While we can trace its roots back to the late 1900s, jazz really got its ‘big break’ around 1920, in the era of ‘roaring twenties, which made it an overnight success. Musicians like Louis Armstrong, Duke Ellington, Count Basie all came into prominence. Since then, this diverse, complex, and exciting genre has morphed into other forms and influenced many genres of music we know and love today. At the same time, it hasn’t died out and still maintains a vibrant music scene of awe-inspiring jazz musicians. Let’s take a look at some of the key features of jazz and how they have influenced popular styles like pop, rock, and hip hop.

Chord progressions

Jazz typically uses a lot of extended chords, moving away from the standard three-note triad. We notice the use of 7ths, diminished intervals, 9ths, 11ths, and sustained chords, among others, creating colorful harmonies. These chords add more complexity to jazz music and are powerful ways to create tension and add a broader range of emotion into your performance.

Harmony

The harmony created by these extended chords is vastly used in R&B, neo-soul, blues, and folk. Jacob Collier is an excellent example of someone who uses jazz harmony extensively in their music. It also appears in the songs of popular artists like Lianne La Havas, Celeste, Hiatus Kaiyote, and countless others. Exploring intervals beyond the 3rd, 5th, and octave allow us to add a different flavor to our compositions, and jazz has heavily influenced the currently popular r&b and neo-soul artists as well as classic pop songs.

Song structure

Jazz steers away from the traditional pop song structure of verse-chorus or ABAB. Instead, it often uses AABA song structure or even ABABC, and it generally offers much more room for looser structures for artists to explore. We can see this influence used heavily in The Beatles’ music, for example, in the song ‘Honey Pie’. When it comes to more current artists, SZA is very prominently influenced by jazz song structure. Her songs feature multiple sections that all sound slightly different. This way, she keeps it interesting for the listener, encouraging them to keep coming back, as the songs are less predictable and keep our attention for longer. Improvisation and call and response are heavily featured in jazz, emphasizing its freedom of expression and an exciting way to communicate through music. These meticulous improvisations, which seem so effortless also make the jazz song structure much less rigid, compared to pop or classical music.

Rhythm

Jazz music is characterised by its swing rhythm but it’s also an endless resource for ear-catching rhythm elements! Syncopation, off-beats and infectious grooves are found everywhere in jazz. This genre has also been influenced by samba, bossa nova, and afro- Cuban beats, which have found their way into current pop music. We hear jazz-influenced rhythms in the music of Amy Winehouse, Tom Misch and many others, whose memorable grooves make us want to listen again and again.

Jazz influence in Pop

You may assume that pop music and jazz have nothing in common, due to pop’s rather simplified and straightforward elements. But the truth is, it’s heavily influenced by jazz, especially now that we see more neo-soul and hip-hop artists come into the spotlight and dominating popular music. Jazz musicians often feature on pop artist’s line-up, due to their varied and impressive skills in sight-reading, improvisation, and quickly picking up complex material. We see these examples countless times in live touring, for example, the impressive multi-instrumental bands that support artists like Justin Timberlake, Beyonce, and more. Music production is another example of how jazz-influenced pop music like Quincy Jones’ work with Michael Jackson. Quincy had worked as an arranger with Frank Sinatra, Duke Ellington, Count Basie, Dizzy Gillespie. His heavy jazz influence can be heard throughout Michael’s discography. If you listen closely, you’ll notice it in many of today’s popular artists, too. The funky disco-pop music of Charlie Puth and Dua Lipa, for example, has clear jazz influences in their syncopated basslines and energetic grooves.

Jazz influence in Rock

Rock seems an unlikely genre to be influenced by jazz but bear with us. This style of music has originated from rock’n’roll, which derived from blues music. Jazz has derived from blues too and yet it has also crossed over into rock. You’ll hear its influence in bands like The Doors, Led Zeppelin, and artists like Jimi Hendrix. ‘Time’ by Pink Floyd is an exceptional example of jazz influence in rock due to its unusual structure, chord changes, and harmony. Radiohead, for example, is usually put into the rock category, but records like The King of Limbs and the presence of drummer Clive Deamer, of Get the Blessing, would suggest otherwise. We hear their jazz influences particularly on songs like ‘Little by Little’. And so, rock is another genre that hasn’t escaped the influence of jazz music.

Jazz influence in Hip Hop

In today’s popular music, hip hop reigns supreme. And of course, it’s strongly rooted in jazz, which brings us full circle, showing the full extent of how jazz influenced modern pop music. Hip hop originates in sampling culture and there are countless samples taken from jazz and reimagined in hip hop. According to Who Sampled, Herbie Hancock has been sampled 984 times, Miles Davis 293 times, George Benson 290 times. The complex rhythms in hip hop very clearly derive from jazz with their energetic, syncopated beats and off beats we have come to love and get accustomed to in popular music. Hip hop and jazz are also tied together by their use of improvisation. Jazz musicians will often improvise over sections of the song, ‘communicating’ with each other through call and response and bouncing ideas between themselves. Hip hop expresses itself in a similar way through freestyling and improvisation that lets us take an unedited peek into the artist’s raw vision, background, and musical ideas. While jazz has influenced countless artists and so many of our most popular genres, it has probably had its strongest influence on hip hop.